Where your contents
become tokens

Who we are

Today FidelityHouse is a Social Content Network that allows users to be updated on their own interests, publish contents earning on views and be part of a fun and innovative community.

The consolidated experience of the italian project, born with zero marketing budget, thanks to the unique performance together with important recognitions, become in a few years one of the leading websites in Italy with 750 million page views per year.

Numbers in Italy

Goals in 2017 in Italy

The prestigious editorial Financial Times listed Horizon Group, owner of FidelityHouse, among 1000 companies with the highest compound annual growth rate in revenue between 2013 and 2016: 490th in Europe and 42nd in Italy.

490th

company
in Europe

42nd

company
in Italy

Milestones

2011
FidelityHouse project is born
Visit website
FidelityHouse
2011
Best Web Innovation Ika Award for FidelityHouse
IKA Best Web Innovation
2014
New headquarters
Watch video
2016
Success Story by Facebook for Business
Case history
Facebook
2017
Enabling Google AdExchange for programmatic adv
2018
Financial Times 1000 Europe’s fastest growing Companies
Discover more
Financial Times
2018
OPE (Open Public Equity): Hard Cap oversubscribed in just 24 hours
Discover more

Those important goals have been achieved by FidelityHouse with a scope limited only to the Italian Market and starting with zero marketing budget. It comes natural to wonder “what we could aim to”, once the hard cap of 500mio FidelityHouse Tokens will be reached.

UGC model: issues and opportunities

Content is the king: as early as 1996 Bill Gates understood the immense power of contents for web development, defining them as the means by which we can expect "most gains on the internet". Is it different today?

“User generated content is the new king”

Always basis of the platform business, FidelityHouse has studied the User Generated Content sector identifying opportunities and problems, and offering at the same time solutions to give the right value to the authors.

Content monetization

Problem
Lack of clarity on real earnings
Our Solution
Transparency of monetization via “Proof of revenue”

Contents published by authors

Problem
Platform property
Our Solution
Owned by user and licensed to the platform

Revenue share with users

Problem
Unclear earnings identification mechanisms
Our Solution
Identification of each adv space real monetization

Payments to users

Problem
Arbitrary and with high minimum thresholds
Our Solution
Provided by smart contract and with user-configurable thresholds

The relationship between "content creators" and "platforms" is definitely the weak point of the entire ecosystem, which treats customers as a "product" and in fact deprives them of the paternity of their contents.

In FidelityHouse's vision, authors must be owners of the contents they have created, that are and will become more and more the curriculum of the information society, in which competency and influence are "liquid assets" not relegated to limited professional categories.

Whether they are photos, articles, guides, tutorials or recipes, contents are therefore an investment for the author, a real capital that guarantees, in addition to reputation and influence, an income over time and for this reason it must be certified and protected.

For platforms and publishers even a "not professional" author is strategic: it is therefore necessary a new approach based on fairness and transparency to be able to attract and retain them.

FidelityHouse.com

Our mission is to become a reference platform for authors and publishers of original and high quality contents, offering services aimed at their attribution, protection and monetization.

Taking advantage of the new technological paradigm it is possible to make content lifecycle management fairer and more transparent, formalising and certifying the relationship between author and Publisher.

FidelityHouse is the first Publisher to choose this innovative approach, that takes advantage of the blockchain technology, as the basis of the editorial project, making it at the same time accessible to independent authors and third-party publishers through the services offered by FidelityHouse Chain.

FidelityHouse Chain

FidelityHouse Chain - A new open platform launched by a great publishing project.

The proof of authorship will track forever the existence and originality of a content at a given moment, together with the declaration of paternity made by the author.

The proof of license will track the license granted by the author for the specific content to beneficiaries.

The proof of revenue will certify the creation and allocation of the value generated by contents: an Open Source algorithm will store revenues in a scalable, decentralized and distributed file system that each stakeholder can consult in a fully transparent way.

FidelityHouse Token

FidelityHouse Token is the cryptocurrency that allows you to enjoy all the services of the platform and monetize
the value generated from authors’ contents.

FidelityHouse Token is an ERC20 Token based on the best known, versatile and mature blockchain: Ethereum.
The Smart Contract underlying FidelityHouse Token sets in a transparent way the dynamics of creating a cryptocurrency at all stages (pre-ICO, conversions ICO and post ICO).

Strengths

User centric

“Transparency by design" and "user centric" product philosophy implemented with the best available technologies and using open source algorithms

Content Authorship

The ownership of contents on the platform will be certified by a timestamp and a dedicated license

Quality Authors

Capability to attract authors with high "topic expertise" through strategies and investments in marketing and acquisition, and consequent customer loyalty with a revenue sharing system that ensures higher earnings than market average

Advanced Technology

Advanced learning/recommendation system technologies which brings new readers suitable for the relevant authors suggesting them contents based on their real interests

Topic Expertise

Advanced algorithms to define the topic expertise that certifies the author’s skills and determines the percentage on the content monetization

Quality Content

Advanced anti-plagiarism technology implementation and quick moderation process run by authors with high topic expertise.

Header bidding

Maximizing monetization through the use of header bidding advanced technologies that allow adv optimization

Transparency

Transparency in the monetization of each space and adv revenues generated by a meritocratic distribution of revenues. All certified via our blockchain technologies.

Business Strategy

Sustainable business model tested in the "real world", with existing customers and predictable revenue streams.

Business Model

Author

The author writes a content and submits it to the platform

FidelityHouse Chain*

The originality of the content is verified through the FidelityHouse Chain plagiarism service and recorded on blockchain. The author grants the license to FidelityHouse through the revenue sharing model.

Moderators

Two moderators, authoritative about that topic, evaluate the content independently and determine if it can be published or should be revised by the author

Content

Published content, linked to an interest, is displayed to registered users, through a custom feed, and visitors from search engines, social networks and other sources

ADV

The content is monetized through advertisements

Monetization is shared among author, moderators and platform, according to predefined percentages

FidelityHouse Wallet

The FidelityHouse Token earned by the author** and moderators are credited to the user’s wallet and can later be spent to buy services within the FidelityHouse Chain or converted through Exchange.

*FidelityHouse Chain services are only offered on the international platform.
**In the Italian version of FidelityHouse, users receive a reward in FI points, which can be used to claim gifts available in Fidelity Gift catalogue.

Token Sale will start on
December 14th 2018 at 02:00 pm UTC

Bonus rates

Initial value: 1 FIH = 0,0004 ETH

All bonus tokens will not be locked

Presale
+27%

14 Dec - 20 Feb

Locked
ICO Weeks 1 - 3
+15%

21 FEB - 13 MAR

Not Locked
ICO Weeks 4 - 5
+10%

13 MAR - 27 MAR

Not Locked
ICO Weeks 6 - 7
+5%

27 MAR - 13 APR

Not Locked

All ICO phases start/end at 2.00 pm UTC

Airdrop

In order to encourage all participants in FidelityHouse Tokens pre-sale and/or ICO to hold purchased tokens until the release of all the product implementations, FidelityHouse provides an Airdrop operation

All participants in FidelityHouse Token Presale and/or ICO will receive an airdrop, based on the number of token purchased during the sale and unmoved for 3, 6 and 9 months after the actual ICO closing date (April 13th 2019). The structure of the Airdrop operation will be as follows:

Airdrop 3 months 6 months 9 months
Private sale 1,5% 2,5% 6%
Presale 1,5% 2,5% 6%
ICO 1,5% 2,5% 6%

IMPORTANT: ONLY the token purchased during private sale, presale and ICO will be counted for the Airdrop. If token are moved you will lose the right to receive the airdrop for the amount moved. For example, if you purchase 100,000 FIH and move 40,000 FIH before the vesting period, you will receive the airdrop only on the amount unmoved (60,000 FIH).

Token Distribution

50%
Private, presale e ICO
Only private sale and presale tokens locked for 9 months
15%
Founders
Tokens locked for 12 months
7,6%
Referral Sales
Tokens locked for 9 months
6%
Advisors
Tokens locked for 9 months
9%
Team
Tokens locked for 9 months
12,4%
Reserve funds
Overview

Symbol: FIH

Initial value: 1 FIH = 0,0004 ETH

ICO: 14 December 2018, at 2.00 pm UTC - 13 April 2019, at 2.00 pm UTC

Type: ERC20

Soft Cap: 50.000.000 FIH - Hard Cap: 500.000.000 FIH

Token Supply Cap: 1.000.000.000 FIH

Crowdfunding summary

Round 1
January-April 2018
The first Round was private, ended with the entrance of 6 new members, CEOs or Directors of leading digital companies in the international market.
Alvise Saccomani
Alvise Saccomani
Alvise Saccomani
Giuseppe Bronzino
Alvise Saccomani
Luca Del Torchio
Alvise Saccomani
Sebastiano Cappa
Alvise Saccomani
Marco Valenti
Alvise Saccomani
Filippo Marcassoli
Round 2
HARD CAP in 24H
June-July 2018
The OPE (Open Public Equity) set a record in the MAMACROWD platform: the Hard Cap oversubscribed in just 24 hours, with a total collection of €650,000
Discover more
Round 3
December 2018 - February 2019
Presale ICO
Round 4
February 2019 - April 2019
Public ICO

Roadmap

Q3-Q4 2018
Private sale & Presale
Q4 2018
FidelityHouse Chain “proof of authorship” Blockchain implementation.
Q1-Q2 2019
Presale - ICO - FidelityHouse Chain “proof of license” Blockchain implementation.
Q2 2019
Tokens fully usable when ICO ends
Q3-Q4 2019
FidelityHouse Chain “proof of revenue” Blockchain implementation. Launch of FidelityHouse.com community in English. Strategic growth in author acquisition
Q1 2020
iOS and Android native App. New languages support and content translation service. Editorial Network Development
Q2 2020
Direct adv sale in FidelityHouse Token, Sponsored content, special projects
Q3 2020
FidelityHouse Chain full Blockchain implementation, Improvement of Analytics features for users and advertisers
Q4 2020
Marketing investment for expansion in new regions

Team

Founders

Francesco Fasanaro
Francesco Fasanaro
CEO & Founder
Graduated from the University of Trieste in Communication Sciences, Francesco Fasanaro has been a successful digital entrepreneur for over 11 years with almost 3 million euros invoiced in 2017. In September 2007 he founded Horizon Group srl, then FidelityHouse.
Alessandro Benini
Alessandro Benini
Co-founder - CMO - Project Manager
Monetization Expert
Business partner of Horizon Group srl since 2008, Alessandro Benini is co-founder of FidelityHouse, Project Manager, Marketing Manager and Programmatic Specialist. He is among the leading experts in digital advertising in Italy with 20 years of experience.
Alessandro Bellato
Alessandro Bellato
Co-founder - CTO - Cloud Architecture - Cyber Security - Blockchain Design & Business Model
Specialized in designing security services in Telco and Enterprise, in 2014 he created a leading Italian Security Operation Center with more than 2000 customers handled. Active in blockchain from 2010. In 2013, he founded Nethive, vertical Sistem Integrator.

Advisors

Vladimir Nikitin
Vladimir Nikitin
Advisor
Vladimir is a world-class professional and legal consultant with more than ten years’ experience in the legal, finance retail and IT industries. Vladimir is renowned as a cryptocurrency expert and ICO advisor. For example he is a Top-5 worldwide ICObench certified expert.
Simon Cocking
Simon Cocking
Advisor
Senior Editor at Irish Tech News, Editor in Chief at CryptoCoinNews, also freelances for Sunday Business Post, Irish Times, Southern Star, IBM, G+D, and others. He is a top ranked member of the People of Blockchain (currently ranked at #1 / 18,000). He is also a business mentor and advisor working with 70+ successful ICOs to date.
Nikolay Shkilev
Nikolay Shkilev
Advisor
Nikolay has proved to be a crypto enthusiast and ICO mentor. He is rated as one of the Top 5 individuals demonstrating knowledge and understanding of blockchain technology. Nikolay has 20 years of experience in large-scale transaction projects. He received several awards and titles in the IT business. For example, he received the Self-Made Russia award, an award as Tech guru as well as the Super TOP award.
Alvise Saccomani
Alvise Saccomani
Finance advisor
A successful leader in finance with over 11+ years of experience, specializing in Quant Trading, Asset and Risk Management. Graduate of the renowned University of Bologna, MSc in Finance (Università of Pisa) and later Harvard Business School (Strategy and Leadership), Alvise is currently the Head of Trading at Banor - a leading private investment firm with more than 8 billion asset under influence.
Francesco Nazari Fusetti
Francesco Nazari Fusetti
Advisor
Serial digital entrepreneur. CEO and co-founder of CharityStars (3 million euros collected from VC) he created an ICO reaching Hard Cap with 14,333 Eth collected for AidCoin which he founded. Previously founder of ScuolaZoo, the largest Italian student community (70 employees, 15 million dollars of annual turnover). NetWorker, a tireless traveler and crypto investor from 2013.
Giacomo Arcaro
Giacomo Arcaro
Advisor
Giacomo Arcaro is one of the most experienced European Growth Hacker. He’s Professor at Collège Des Ingénieurs, TAG Innovation School, founder of Black Marketing Guru and Confindustria Speaker. He exited for 1M€ with CercaClienti.it in 2015 and now he became one of the most Influent European ICO Advisor with over 140,000 crypto-followers. He works in a XII° century Italian Church managing a team of 30 Growth Hackers from all over Europe.
Giovanni Casagrande
Giovanni Casagrande
Advisor
Giovanni is Blockchain enthusiast who is passionate about Blockchain Growth Hacking. 20-year experience in fields of marketing and business strategy. Giovanni is very active in the Blockchain space. He is CO-Founder of Black Marketing Guru, a digital marketing and Growth Hacking startup based in Rimini, Italy. He’s also ICO Advisor and Strategic Advisor in a lot of Crypto / Blockchain project.
Sebastiano Cappa
Sebastiano Cappa
Advisor
Computer engineer graduated in Bologna and specialized in managerial economics at the Université Panthéon-Assas in Paris. Sebastiano Cappa, with over 10 years of experience in Digital, is now Managing Director of the Italian branch of Ligatus and Board Member of IAB Italy and IAB Europe.
Marco Valenti
Marco Valenti
Advisor
Among the leading experts in digital advertising with over fifteen years of experience in web programming. Valenti is Ceo & Founder of Moving Up, digital company leader in web and digital out of home. He is also an active member of the Scientific Committee IAB in Worktable DOOH.

Marketing

Riccardo Benelle
Riccardo Benelle
Marketing Consultant
Filippo Marcassoli
Filippo Marcassoli
Marketing Consultant
Luca Del Torchio
Luca Del Torchio
Marketing Consultant

Sales

Giuseppe Bronzino
Giuseppe Bronzino
Sales Director
Vittorio Ferrari
Vittorio Ferrari
Business Developer
Michele Carbonara
Michele Carbonara
Business Developer

Tech Team

Stefano Giomo
Stefano Giomo
Software Architect - Machine Learning Leader
Paolo Stefan
Paolo Stefan
Full stack developer - App developer
Filippo Ferrazini
Filippo Ferrazini
Product Developer
Giacomo Rocco
Giacomo Rocco
Product Developer
Diego Pavanello
Diego Pavanello
Web Designer - Ux Designer
Alexandru Erhan
Alexandru Erhan
Web Developer

Community Team

Mirko Giocondo
Mirko Giocondo
Content Curator
Floriana Calabrese
Floriana Calabrese
Content Curator
Fabrizio Ferrara
Fabrizio Ferrara
Content Curator
Ivana Currao
Ivana Currao
Content Curator
Maria Cianciaruso
Maria Cianciaruso
Content Curator
Marcella Chimenti
Marcella Chimenti
Content Curator
Monica Garavello
Monica Garavello
Content Curator
Katia Pivato
Katia Pivato
Content Curator
Giovanna Barone
Giovanna Barone
Content Curator

Finance

Giuseppe Chimenti
Giuseppe Chimenti
CFO

Partners

Calendar road show

Milano Digital Experience

Milano Finanza
Digital Week

June 6, 2018

ICO Race

ICO Race

June 7, 2018

Osservatori.net

Politecnico di Milano

November 23, 2018

IT Forum

IT Forum

November 27 - 28, 2018

Wire summit New Delhi

Digital Week

December 2, 2018

The North American Bitcoin Conference

North American Bitcoin

January 16-18, 2019

ICO Race

We were among the finalists at the ICO Race!

Only the best 15 ICOs over 130 participants were selected to go straight to the final stage of the prestigious IcoRace: FidelityHouse was among them!

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